Topic, M
(2021)
"Public relations theories: Communication, Relationships and Persuasion."
In: Tench, R and Waddington, S, (eds.)
Exploring Public Relations and Management Communication.
Pearson.
ISBN 978-1292321745, 1292321741, 9781292321783
Abstract
Contents: Communication theories in public relations, Relationships theories of public relations, Elaboration Likelihood Model, Theory of Planned Behaviour, Stages of Change Model, Nudge Theory, Inoculation theory, Cognitive Dissonance Theory
More Information
Status: | Published |
---|---|
Refereed: | Yes |
Publisher: | Pearson |
Uncontrolled Keywords: | public relations, theories, |
Depositing User (symplectic) | Deposited by Topic, Martina |
Date Deposited: | 22 Aug 2019 10:09 |
Last Modified: | 13 Jul 2024 13:22 |
Item Type: | Book Section |
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Due to copyright restrictions, this file is not available for public download. For more information please email openaccess@leedsbeckett.ac.uk.