Travelling to a sport event: Profiling sport fans against the Transtheoretical Model of Change

This article profiles the travel behaviour of sport fans against the Transtheoretical Model of Change (TTM) and its application to sport events. Using the four constructs of the TTM, we distributed a self-reporting survey to sport fans prior to home fixtures. There is some synergy with the theorised stages of change and processes of change in this context. Notwithstanding, the results show a high level of commitment to others in the early stages of change - a movement away from the prescribed theory. Results from decisional balance and self-efficacy items reaffirm the congruence with theory and the application of the TTM to sport fans and their travel behaviour. These results assess the application of a stage-based model of change within a sport event context; it provides an exploration of the antecedents of behaviour change indicators relevant to sport fans, thus enabling policy makers to make informed decisions about future travel behaviour change.