Assessing a Sport/Cultural Events Network: An Application of Social Network Analysis

The purpose of this study was to assess the complexity of a sport/cultural events network. To that intent, a social network analysis was conducted in a small community in the US. The study had three main objectives: (1) Examine relationships among organisations involved in planning and implementing sport and cultural events based on their communication, exchange of resources, and assistance; (2) Identify the most important actors within the events network and their relationships; (3) Investigate the structure of the events network and evaluate the community’s capacity to capitalise on their event portfolio via a collaborative events network.