Introduction and Personal Reflection

This chapter provides a rationale for the book, along with the method used and a personal reflection on how the book idea evolved. The central arguments of the book are outlined, along with the structure of the book. The book argues that economic growth and environmental protection do not go together and that the Earth is being violated through the masculine practice of domination. The book embarks on a multi-tier analysis of ecofeminist theory, critical (ecofeminist) reading of corporate social responsibility and then also an analysis of the national press in the UK, the Daily Mail and the Guardian and their coverage of CSR, economic growth and environmental affairs (food waste, plastic and global warming), thus showing how the neoliberal policy of economic growth and the free market is perpetuated through news coverage of environmental affairs and CSR.

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