The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide.

Williamson, C and Baker, G and Tomasone, JR and Bauman, A and Mutrie, N and Niven, A and Richards, J and Oyeyemi, A and Baxter, B and Rigby, B and Cullen, B and Paddy, B and Smith, B and Foster, C and Drummy, C and Vandelanotte, C and Oliver, E and Dewi, FST and McEwen, F and Bain, F and Faulkner, G and McEwen, H and Mills, H and Brazier, J and Nobles, J and Hall, J and Maclaren, K and Milton, K and Olscamp, K and Campos, LV and Bursle, L and Murphy, M and Cavill, N and Johnston, NJ and McCrorie, P and Wibowo, RA and Bassett-Gunter, R and Jones, R and Ruane, S and Shilton, T and Kelly, P (2021) The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity, 18 (1). ISSN 1479-5868 DOI: https://doi.org/10.1186/s12966-021-01230-8

Abstract

Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

More Information

Identification Number:	https://doi.org/10.1186/s12966-021-01230-8
Status:	Published
Refereed:	Yes
Publisher:	BioMed Central
Additional Information:	© The Author(s) 2021
Uncontrolled Keywords:	Campaigns, Communication, Exercise, Guidance, Principles, Checklist, Consensus, Exercise, Humans, Motor Activity, Surveys and Questionnaires, Text Messaging, 11 Medical and Health Sciences, 13 Education, Public Health,
Depositing User (symplectic)	Deposited by Nobles, James
Date Deposited:	10 Oct 2022 13:06
Last Modified:	13 Jul 2024 06:45
Item Type:	Article