Communication professionals

Communication plays an important role in the formulation, revision, presentation, execution, implementation, and operationalization of strategies for entities of all kinds. Managing and executing strategic communication in a global and mediatized world is a complex task. To enable practitioners to achieve strategic goals, their skills, knowledge and personal attributes need to be developed into broader competencies that can then act as drivers of success for communication departments. Aspects of strategic communications are changing quickly, such as the move towards engagement across multiple media platforms. As such, there are some competency gaps which need to be considered and addressed to enable practitioners to keep up with and ensure their communications are effective. Other issue areas, such as the need to reduce gender pay gaps, are also important considerations for the field, if it is to succeed in the future.

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