Items where Author is "Bruce, H"
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Diers-Lawson, AR and Birkholt, MJ and Bruce, H (2015) Killer Coca-Cola vs Pouring on the pounds: Comparing the brand damage potential between negative health messaging and counterbranding strategies. In: Academy of Management Sciences Annual Conference, 13 May 2015, Denver, Colorado.
Diers-Lawson, AR and Bruce, H (2015) Socially responsible joint venture, brand misconduct and recovery communication: Implications for relationship quality. In: Academy of Management Sciences Annual Conference, 13 May 2015, Denver, Colorado.