Items where Author is "Gondim Mariutti, F"
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Yeomans, L and Gondim Mariutti, F (2016) Different Lenses: Women's Feminist and Postfeminist Perspectives in Public Relations. Revista Internacional de Relaciones Públicas, 6 (12). pp. 85-106. ISSN 2174-3681 DOI: https://doi.org/10.5783/RIRP-12-2016-06-85-106
Gondim Mariutti, F and Tench, R (2015) How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes. Place Branding and Public Diplomacy. ISSN 1751-8059 DOI: https://doi.org/10.1057/pb.2015.19
Gondim Mariutti, F and Tench, R (2015) Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding. Archives of Business Research, 3 (6). ISSN 2054-7404 DOI: https://doi.org/10.14738/abr.36.1541
Gondim Mariutti, F and Oguz, K and Yeomans, L (2015) Looking Through Different Lenses: Women’s Feminist Perspectives in Public Relations. In: EUPRERA 2015 ANNUAL CONGRESS: THE MANAGEMENT GAME OF COMMUNICATION: How PR/Corporate Communication Supports Organizations and What Communicators Can Learn from Management Disciplines, 1-3 October, 2015, Oslo, Norway.
Gondim Mariutti, F and Tench, R (2015) Does promotion have the magic touch? Matching the 4 P’s with the 4 R’s of place branding. AM2015 - The Magic in Marketing, 7 - 9 July 2015.
Gondim Mariutti, F (2015) Country Brand Challenges: Why is Brazil’s image complex and multifaceted? In: 2015 Academy of Marketing Conference - The Magic in Marketing, 7-9 July 2015, Limerick, Ireland. (Unpublished)
Gondim Mariutti, F (2015) Reflections on the challenging mission of the country brand construct in the international business setting. Review of International Business, 10 (3). 58 - 70. DOI: https://doi.org/10.18568/1980-4865.10358-70