Items where Author is "Gounaris, S"
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Kostopoulos, I and Gounaris, S and Rizomyliotis, I (2014) How to reduce the negative impact of customer non-compliance: an empirical study. Journal of Strategic Marketing, 22 (6). 513 - 529. ISSN 0965-254X DOI: https://doi.org/10.1080/0965254X.2014.914056