Items where Author is "O’Higgins, B"
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Fatorachian, H and O’Higgins, B and Maldonado, A and Lyons, C and Willis, H and Abbott, L and Brooks, M (2025) Navigating the challenges of FinTech startups in the B2C market. Cogent Business & Management, 12 (1). pp. 1-23. ISSN 2331-1975 DOI: https://doi.org/10.1080/23311975.2024.2446696
O’Higgins, B and Fatorachian, H (2025) Consumer trust in artificial intelligence in the UK and Ireland’s personal care and cosmetics sector. Cogent Business & Management, 12 (1). pp. 1-25. ISSN 2331-1975 DOI: https://doi.org/10.1080/23311975.2025.2469765