Items where Author is "O’Keeffe, L"
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Mackreth, K and Bond, AJ and O’Keeffe, L (2017) Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK. In: 2017 Sport Marketing Association Conference (SMA XV), 01 November 2017 - 02 November 2017, Boston, MA.. (Unpublished)