We love to hate them! Social media-based anti-brand communities in professional football

Popp, B and Germelmann, CC and Jung, B (2016) We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17 (4). pp. 349-367. ISSN 1464-6668 DOI: https://doi.org/10.1108/IJSMS-11-2016-018

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1108/IJSMS-11-2016-018
Status: Published
Refereed: Yes
Publisher: Emerald
Date Deposited: 20 Jun 2016 13:01
Last Modified: 18 Oct 2018 04:04
Item Type: Article

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