Items where Author is "Germelmann, CC"
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Article
Popp, B and Germelmann, CC and Jung, B (2016) We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17 (4). pp. 349-367. ISSN 1464-6668 DOI: https://doi.org/10.1108/IJSMS-11-2016-018