Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Popp, B and Woratschek, H (2016) Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35. pp. 46-56. ISSN 0969-6989 DOI: https://doi.org/10.1016/j.jretconser.2016.11.006

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1016/j.jretconser.2016.11.006
Status: Published
Refereed: Yes
Publisher: Elsevier
Uncontrolled Keywords: 1505 Marketing, Marketing,
Depositing User (symplectic) Deposited by Pease, Adele on behalf of Popp, Bastian
Date Deposited: 19 Dec 2016 09:47
Last Modified: 19 Dec 2016 09:47
Item Type: Article

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