Items where Author is "Woratschek, H"

Article

Popp, B and Woratschek, H (2017) Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management. ISSN 1350-231X DOI: https://doi.org/10.1057/s41262-017-0033-9

Horbel, C and Popp, B and Woratschek, H and Wilson, B (2016) How context shapes value co-creation: Spectator experience of sport events. Service Industries Journal, 36 (11-12). pp. 510-531. ISSN 1743-9507 DOI: https://doi.org/10.1080/02642069.2016.1255730

Popp, B and Woratschek, H (2016) Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35. pp. 46-56. ISSN 0969-6989 DOI: https://doi.org/10.1016/j.jretconser.2016.11.006

Maier, C and Ströbel, T and Woratschek, H and Popp, B (2016) Is it really all about money? A study on incentives in elite team sports. European Sport Management Quarterly. ISSN 1746-031X DOI: https://doi.org/10.1080/16184742.2016.1188841

Popp, B and Wilson, B and Horbel, C and Woratschek, H (2016) Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24 (3-4). pp. 278-294. ISSN 0965-254X DOI: https://doi.org/10.1080/0965254X.2015.1095226

Popp, B and Woratschek, H (2015) Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19 (2). 183 - 197. ISSN 1441-3523 DOI: https://doi.org/10.1016/j.smr.2015.06.001

Woratschek, H and Horbel, C and Popp, B (2014) Value co-creation in sport management. European Sport Management Quarterly, 14 (1). 1 - 5. ISSN 1618-4742 DOI: https://doi.org/10.1080/16184742.2013.866302

Woratschek, H and Horbel, C and Popp, B (2014) The sport value framework - a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14 (1). 6 - 24. ISSN 1618-4742 DOI: https://doi.org/10.1080/16184742.2013.865776

Book Section

Woratschek, H and Popp, B and Horbel, C (2017) "Merkmalsorientierte Ansätze der Qualitätsmessung." In: Corsten, H and Roth, S, (eds.) Handbuch Dienstleistungsmanagement. Vahlen Franz Gmbh, München, pp. 1197-1217. ISBN 978-3-8006-5242-6, 3800652420

Horbel, C and Woratschek, H and Popp, B (2017) "Wertkette, Wertshop und Wertnetzwerk." In: Corsten, H and Roth, S, (eds.) Handbuch Dienstleistungsmanagement. Vahlen, München, pp. 64-78. ISBN 978-3-8006-5242-6

Popp, B and Horbel, C and Woratschek, H (2017) "Wertkette, Wertshop und Wertnetzwerk." In: Corsten, H and Roth, S, (eds.) Handbuch Dienstleistungsmanagement. Vahlen Franz Gmbh, München, pp. 507-517. ISBN 978-3-8006-5242-6, 3800652420