Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Popp, B and Woratschek, H (2017) Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management. ISSN 1350-231X DOI: https://doi.org/10.1057/s41262-017-0033-9

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1057/s41262-017-0033-9
Status: Published
Refereed: Yes
Publisher: Palgrave Macmillan Ltd.
Uncontrolled Keywords: 1505 Marketing, 1503 Business And Management,
Depositing User (symplectic) Deposited by Popp, Bastian
Date Deposited: 17 Mar 2017 14:49
Last Modified: 28 Feb 2018 08:51
Item Type: Article

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