Items where Author is "Mackreth, K"

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Conference or Workshop Item

Mackreth, K and Bond, AJ and O’Keeffe, L (2017) Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK. In: 2017 Sport Marketing Association Conference (SMA XV), 01 November 2017 - 02 November 2017, Boston, MA.. (Unpublished)

Mackreth, K and Bond, AJ and O'Keeffe, L (2015) #RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM. In: European Association of Sport Management Conference, 09 September 2015 - 12 September 2015, Dublin, Ireland.

This list was generated on Sun Sep 22 05:14:35 2019 BST.