Items where Author is "O'Keeffe, L"
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Conference or Workshop Item
Mackreth, K and Bond, AJ and O'Keeffe, L (2015) #RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM. In: European Association of Sport Management Conference, 09 September 2015 - 12 September 2015, Dublin, Ireland.