Evaluation Report; YouTube Takeover project (Shift.ms)

One of Shift.ms’ innovative digital interventions was our Twitter takeover: each weekend control of our account was handed to a different person from the MS community. People with MS (MSers) report that interacting with a different individual each week helped reduce feelings of isolation and reinforced a sense of community. This report presents the findings from an evaluation of The YouTube Takeover co-produced by the Centre for Health Promotion Research, Leeds Beckett University and Shift.ms.