Abstract
The 2022 edition of the world's longest running empirical study on current and future developments in strategic communication, the European Communication Monitor, surveyed communication professionals in 43 countries, producing the following highlights:
• Diversity, equality and inclusion are influencing organisational policies and communications worldwide - but only every second communicator in Europe has closely followed global trends and discussions in this area
• Most practitioners have experienced empathic traits from communication leaders; this has a significant positive impact on commitment, engagement and mental health
• To date, very few communication departments have established an advanced use of CommTech to digitalise internal workflows and communication activities - organisational structures are identified as the main obstacle to rapid transformation
• Quality of consulting in communications is difficult to achieve; corresponding standards for both consultants and clients are advocated by three out of four respondents
• The study reveals significant differences between countries as well as between companies and non-profits across Europe The full report is available for free at www.communicationmonitor.eu.
More Information
Status: | Published |
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Refereed: | Yes |
Publisher: | EUPRERA/EACD |
Additional Information: | © Prof. Dr. Ansgar Zerfass and the research team for the whole document and all parts, charts and data. |
Depositing User (symplectic) | Deposited by Tench, Ralph |
Date Deposited: | 15 Oct 2024 09:45 |
Last Modified: | 15 Oct 2024 12:58 |
Item Type: | Monograph (Project Report) |
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