Items where Author is "Ashworth, CJ"
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Article
Miguel, C and Clare, C and Ashworth, CJ and Hoang, D (2023) Self-branding and content creation strategies on Instagram: A case study of foodie influencers. Information, Communication & Society. pp. 1-21. ISSN 1369-118X DOI: https://doi.org/10.1080/1369118X.2023.2246524
Miguel, C and Clare, C and Ashworth, CJ and Hoang, D (2022) ‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice. Journal of Marketing Management. pp. 1-26. ISSN 0267-257X DOI: https://doi.org/10.1080/0267257x.2022.2041705