Items where Author is "Hwang, Y"
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Yang, B and Ye, T and Hwang, Y and Zhao, Y and Mattila, AS (2024) Why and when physical cleanliness increases tourists' payments under pay-what-you-want pricing: The mediating role of moral self-regard and the moderating role of regulatory focus. Journal of Sustainable Tourism. pp. 1-21. ISSN 0966-9582 DOI: https://doi.org/10.1080/09669582.2024.2391906