Items where Author is "Konstantoulaki, K"

Kostopoulos, I and Rizomyliotis, I and Konstantoulaki, K (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal (AMJ). ISSN 1441-3582 DOI: https://doi.org/10.1016/j.ausmj.2018.04.002

Konstantoulaki, K and Rizomyliotis, I and Kostopoulos, I and Poulis, A (2017) Re-assessing the influence of mental intangibility on consumer decision making. International Journal of Market Research, 59 (4). pp. 409-421. ISSN 1470-7853 DOI: https://doi.org/10.2501/IJMR-2017-036

Kostopoulos, G and Rizomyliotis, I and Konstantoulaki, K (2015) Determinants of physicians' purchase intention for innovative services: Integrating professional characteristics with technology acceptance model and theory of planned behaviour. International Journal of Innovation Management, 19 (2). ISSN 1363-9196 DOI: https://doi.org/10.1142/S1363919615500243