Items where Author is "Mackreth, K"

Mackreth, K and Bond, A (2020) Changing the Sport Product : Marketing Implications for Championship Rugby League Clubs in the United Kingdom. Managing Sport and Leisure. ISSN 2375-0472 DOI: https://doi.org/10.1080/23750472.2020.1773298

Mackreth, K and Bond, AJ and O’Keeffe, L (2017) Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK. In: 2017 Sport Marketing Association Conference (SMA XV), 01 November 2017 - 02 November 2017, Boston, MA.. (Unpublished)

Mackreth, K and Bond, AJ and O'Keeffe, L (2015) #RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM. In: European Association of Sport Management Conference, 09 September 2015 - 12 September 2015, Dublin, Ireland.