Items where Author is "Peeroo, S"
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Article
Jones, BT and Peeroo, S and Samy, M (2018) Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications. ISSN 1352-7266 DOI: https://doi.org/10.1080/13527266.2018.1482559
Peeroo, S and Samy, M and Jones, BT (2017) Facebook: a blessing or a curse for grocery stores? International Journal of Retail and Distribution Management, 45 (12). ISSN 0959-0552 DOI: https://doi.org/10.1108/IJRDM-12-2016-0234