Items where Author is "Shaw, A"

Article

Izquierdo-Sanchez, S and Shaw, A (2022) Analysing pre-release consumer buzz and information cascades within the film industry: are there differences by gender and age groups? Journal of Media Economics, 34 (2). pp. 91-116. ISSN 0899-7764 DOI: https://doi.org/10.1080/08997764.2022.2074025

Benn, R and Shaw, A (2021) Examining the barriers to accepting big health data from a health marketeer's perspective. Health Marketing Quarterly. pp. 1-18. ISSN 1545-0864 DOI: https://doi.org/10.1080/07359683.2021.1994115

Shaw, PA and Shaw, A (2021) COVID-19 and remote learning: experiences of parents supporting children with special needs and disability during the pandemic. Education 3-13. ISSN 0300-4279 DOI: https://doi.org/10.1080/03004279.2021.1960579

Shaw, A (2020) Promoting social change – Assessing how Twitter was used to reduce drunk driving behaviors over New Year’s Eve. Journal of Promotion Management. ISSN 1540-7594 DOI: https://doi.org/10.1080/10496491.2020.1838025

Shaw, A (2020) Netnography and a summative content analysis approach to market research. Journal of Emerging Trends in Marketing and Management, 1 (1). pp. 12-22. ISSN 2537-5865

Shaw, A (2018) Using the Social Return on Investment Framework to Evaluate Behavior Changes of Individuals Living With Learning Difficulties. Social Marketing Quarterly, 24 (4). pp. 281-298. ISSN 1524-5004 DOI: https://doi.org/10.1177/1524500418810713

Woods, DR and Delves, SK and Britland, SE and Shaw, A and Brown, PE and Bentley, C and Hornby, S and Burnett, A and Lanham-New, SA and Fallowfield, JL (2015) Nutritional status and the gonadotrophic response to a polar expedition. Appl Physiol Nutr Metab, 40 (3). pp. 292-297. ISSN 1715-5320 DOI: https://doi.org/10.1139/apnm-2014-0418

Shaw, A (2011) Market segmentation and the impact of online media. Journal of Medical Marketing, 11 (3). pp. 254-262. ISSN 1745-7904 DOI: https://doi.org/10.1177/1745790411416542

Book Section

Hanley, B and Shaw, A (2022) "Middle- and long-distance running." In: Davison, RCR and Smith, PM and Hopker, J and Price, MJ and Hettinga, F and Tew, G and Bottoms, L, (eds.) Sport and Exercise Physiology Testing Guidelines: Volume I – Sport Testing. Routledge, Abingdon, pp. 159-168. ISBN 9781003045281 DOI: https://doi.org/10.4324/9781003045281

Monograph

Shaw, P and Shaw, A (2021) COVID-19 and Remote Learning: Experiences of parents supporting children with SEND during the pandemic. Project Report. University of Hull, Hull, UK. (Unpublished)

Conference or Workshop Item

Shaw, A (2018) An evaluation of the SROI process in social marketing. In: European Social Marketing Conference, 05 September 2018 - 07 September 2018, Antwerp, Belgium.

Shaw, A (2017) Adapting Bronfenbrenner’s Bio-ecology Theory to Enhance Social Marketing. In: World Social Marketing Conference, 15 May 2017 - 18 May 2017, Washington DC. (Unpublished)

Shaw, A (2016) How to sell your B2C offering globally via e-commerce. In: UNSPECIFIED, Leeds, UK. (Unpublished)