#RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM.

Mackreth, K and Bond, AJ and O'Keeffe, L (2015) #RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM. In: European Association of Sport Management Conference, 09 September 2015 - 12 September 2015, Dublin, Ireland.

Abstract

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Divisions: Carnegie > Sport
Status: Published
Additional Information: Conference abstract
Uncontrolled Keywords: Sport Marketing, Rugby League, Strategic Marketing,
Depositing User (symplectic) Deposited by Bond, Alexander
Date Deposited: 08 Mar 2018 14:37
Last Modified: 04 Sep 2018 12:39
Item Type: Conference or Workshop Item (Other)

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