Topic, M and Shaw, A and Geiger Zeman, M and Holy, M and Tench, R
(2022)
Attitudes and Behavioural Intentions in COVID-19 Campaigning in the UK: The Influence and Perceptions of Colour Blue.
In: EUPRERA, 23rd Annual Congress, 21 Sep - 24 Oct 2022, Vienna, Austria.
(Unpublished)
Abstract
Presentation exploring the impact of color, particularly blue, on attitudes and behavioral intentions during COVID-19 health campaigning in the UK, using survey data and historical analysis.
More Information
Divisions: | Leeds Business School |
---|---|
Status: | Unpublished |
Refereed: | No |
SWORD Depositor: | Symplectic |
Depositing User (symplectic) | Deposited by Bento, Thalita |
Date Deposited: | 09 Dec 2024 12:35 |
Last Modified: | 09 Dec 2024 12:35 |
Event Title: | EUPRERA, 23rd Annual Congress |
Event Dates: | 21 Sep - 24 Oct 2022 |
Item Type: | Conference or Workshop Item (Other) |
Export Citation
Explore Further
Read more research from the author(s):
- M Topic ORCID: 0000-0002-5894-2979
- A Shaw ORCID: 0000-0001-7626-2101
- M Geiger Zeman
- M Holy
- R Tench ORCID: 0000-0001-7760-2606