How to sell your B2C offering globally via e-commerce

This is a summary of a seminar I ran for the Department of International Trade focusing on ‘how to sell your B2C offering globally via e-commerce’. It was open to SMEs in the Yorkshire and Humberside region looking to expand their market. It is part one of a series of articles that will give you a better insight in how you should sell globally via e-platforms. The main objective was to introduce participants to the different routes available when selling online globally from their business direct to the consumer. The routes are through the internet and/or through mobile networks (although I only had time to focus on the former). For me, the primary channels for selling globally to consumers are through e-commerce portals (internal and external), affiliate marketing partnerships, mobile networks and social media platforms. Before going through this in detail I needed to explain the likely hurdles businesses would experience when selling their offerings globally, they include: • Being found. • Language. • Maintaining the relationship. • Delivery (Including taxes & customs). • Payment. • Returns.

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